Fashion Advertising, J. Crew

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for Advertising I, Fall 2016

Project Description:

Create two newspaper ads and magazine ad for any item or items of clothing or accessories. Please use existing brands. Your layout and visuals must convey the look and feeling you are trying to achieve for the brand and the audience.

For this project, I chose to create J. Crew ads for their mens line. The ads' message is directed toward the college-aged and young professional man. The settings highlight a time in their life when they may have less money and therefore have a small apartment, an aging vehicle, and a cheap lunch. While the model's outfit is fitted, sharp, and sophisticated. The photography is similar to that used by J. Crew, but the ads' concept and message is very different.

Full page, 13" x 21"